The corporate identity determines how your customers, employees, partners and stakeholders relate to your company. It sets a common ground for how people deal with each other and for what behaviour can be expected from representatives of your company.
We view the corporate identity as the personality of your business. Your corporate personality has an impact on corporate communication, branding, corporate culture and corporate design. It has a high relevance for your business strategy in general, for customer relationship management, employee relationship management, brand development and your corporate image / corporate profile.
In developing your corporate identity we start with a set of rather simple questions:
Who are we? Who do we want to be?
Why do we exist?
What do we do? What do we want to do?
What makes us unique? What do we want to make us unique?
Where are we going? Where do we want to go?
… we ask more questions, but this is where we start.
Because of the high significance for your company we recommend the involvement of your employees, maybe even partners and customers in the development of your corporate identity. Developing or transforming the corporate identity is a process and involves much more than a logo and corporate design.
We believe that the outcome of this process should be more than a brochure. The corporate identity determines who you are as a company, what you do and how you do it.