Before we talk about design or go into programming websites we make an assessment of your current and planned use of media channels. The Internet and mobile devices provide companies with a new possibility in the use of media: INTERACTIVITY.
Interactivity should be considered in planning advertising activities for all media channels, including TV, web, radio, events and traditional offline advertising. After all, it is feedback and action that companies desire from the audience.
Your interactive media strategy might even require an adjustment of your business model or the establishment of new sales channels. This is good, though, because it will result in an increase of customers and higher sales.