Is your price right? The knowledge of willingness-to-pay-functions is crucial for pricing.

We measure the consumers willingness-to-pay at the point of purchase. Based on data collection and analysis we create dynamic models for market simulations. Different scenarios can be used for the estimation of market shares in the respective product categories.

Differentiation is a key success factor in pricing and goes hand-in-hand with your concepts of product-differentiation and customer segmentation.